AlphaPrime · Counseling & Coaching · Boise, Idaho
Clinical Therapy, Executive Coaching & Athlete Mental Performance for High Performers.
Justin Eastland, LMSW — clinical social work, athletic performance, and executive leadership. Private-pay, Boise & telehealth.
The Methodology
Leaning Into Our Nature
A clinically-informed, four-pillar methodology that guides you back to the psychological architecture you were born with. Four pillars. One transformation.
Conscience
The moral intelligence at your core
Excavating your authentic value architecture: the deep moral intuitions that generate your truest sense of integrity, beneath the values you were taught to display.
Perception
The lens through which everything passes
Making your perceptual filter visible. You experience your interpretation of reality, not reality itself. Here, we update the story.
Execution
The bridge between knowing and becoming
Supporting lasting behavioral change using evidence-based protocols from clinical psychology and performance neuroscience.
Connection
The ground beneath everything else
Human beings are relational beings. You cannot fully know yourself outside of relationship. Connection is where everything else is tested.
Three Paths, One Philosophy
Choose Your Portal
Private-pay · session rates discussed on your discovery call
Private Counseling
A confidential, clinical space for those navigating anxiety, trauma, identity, and relational complexity.
- Individual therapy sessions
- Trauma-informed approaches (ART, CCTP-trained)
- Anxiety and depression management
- Identity and relational work
- Secure telehealth and in-person options
Executive Coaching
For leaders, founders, and high-performers who refuse to plateau.
- 1:1 executive performance sessions
- Leadership presence and decision architecture
- Emotional regulation under pressure
- Strategic clarity and vision alignment
- The LION methodology integration
Athlete Mental Performance
For competitive athletes and teams ready to close the gap between physical capability and peak performance.
- Mental performance coaching for athletes
- Pre-competition focus and arousal control
- Resilience, adversity, and slump recovery
- Team cohesion and leadership development
- Identity work for career transitions
0×
National Gold Medalist
0+
Executive Leaders Coached
0%
Revenue Growth in 3 Years, Global Public Strategies, Inc.
The Practitioner
Justin Eastland
Licensed Master Social Worker, Trauma-Focused Clinician · Founder, AlphaPrime
Justin Eastland is a Licensed Master Social Worker and trauma-focused clinician who also works as an executive and mental performance coach in Boise, Idaho. His work sits at the intersection of clinical social work, athletic performance, and leadership development.
His work is grounded in a conviction that the same psychological principles that allow athletes to perform under extreme pressure can be taught, applied, and internalized by anyone. In the boardroom, the consulting room, or the arena of daily life.
The LION Method and its accompanying literature are drawn from clinical practice, athletic coaching, and executive leadership.
"Every person I've worked with already carries the architecture of their best self. My role is simply to help them see it, and lean into it."
Professional Journey
Business, Sport & Early Leadership
Justin's professional life began at the intersection of athletic excellence and business acumen. After international business studies across Ricks College, BYU-Idaho, and BYU, including a mission to Portugal that forged fluency in Portuguese, he built his analytical mind at JR Simplot Co. as a Contract Analyst and Pricing Manager, improving vendor margins by 12%. Simultaneously, he was competing and coaching in Brazilian Jiu Jitsu, laying the groundwork for what would become a Top-3 World Ranking and 7 National Gold Medals.
From Managing Director to President & CEO
Justin rose through the ranks of LEA Management Group, then LEA Capital Advisors, before founding Global Public Strategies, Inc., where he negotiated contracts exceeding $100M, expanded into international markets, and grew revenue 45% in three years. He delivered executive coaching to over 200 business leaders, developing a reputation for translating strategic vision into measurable results. This chapter planted the seed for AlphaPrime's coaching arm: the conviction that great performance is an inside job.
Coaching Champions Across Disciplines
Across two decades on the sidelines and the mat, Justin has led teams to 3 football regional championships, 2 rugby state titles and a national podium finish, 4 baseball league titles, and mentored BJJ athletes to regional and national medals. He has conditioned and strategized for both amateur and professional MMA fighters. As a Certified Personal Trainer, Nutrition Coach, and Corrective Exercise Specialist, his approach to athlete development is holistic: body, mind, and psychological architecture in unison.
Licensed Master Social Worker, Trauma-Focused Clinician
Justin completed his Master of Social Work at the University of Denver with a focus on Mental Health and Trauma, then accumulated clinical hours at Middleton Counseling. Now practicing at Azure Stone Mental Health and Wellness and building AlphaPrime, his clinical work is anchored in trauma (ART, TF-CBT, Polyvagal Theory), neurodivergence (AACC, ASDCS), couples and family systems (EFT, EFIT, Gottman, PACT), and integrative mental health.
Founder, AlphaPrime — The LION Methodology
AlphaPrime Counseling and Coaching is the culmination of every arena Justin has competed in: clinical, athletic, and executive. The LION methodology (Leaning Into Our Nature) is his proprietary framework that weaves together trauma recovery, somatic intelligence, sports psychology, and performance science into a single, coherent path. Whether working with a client in the therapy room or a CEO in the boardroom, the question is always the same: what would it mean to fully lean into who you actually are?
Licenses & Certifications
LMSW — Licensed Master Social Worker, Idaho
CCTP / CCTP-II — Certified Clinical Trauma Professional
C-DBT — Dialectical Behavior Therapy Certified
AACC — Advanced ADHD Clinical Services
ASDCS — Autism Spectrum Disorder Clinical Specialist
CIMHP — Certified Integrative Mental Health Professional
EFIT Level 1 — Emotionally Focused Individual Therapy
ART — Accelerated Resolution Therapy
CSTIP — Complex Trauma & Dissociation Intervention
Integrative Sex & Couples Therapy Certified
BJJ Black Belt — Checkmat / Leo Vieira lineage
CPT / CNC / CES — Trainer, Nutrition & Exercise
Education
Printed Literature
The Ideas, Bound.
Two titles that extend the LION methodology beyond the consulting room — into the hands of anyone willing to do the work. theleaningmethod.com
Leaning Into Our Nature
How to Find Congruence in a Misaligned World
A sweeping examination of what happens when modern human beings lose contact with the psychological and relational architecture they were born with — and a rigorous, evidence-based path back. Part anthropology, part clinical psychology, part philosophy of self.
How to Find Congruence in a Misaligned World
A Practitioner's Guide to Psychological Integrity
A practical companion to the LION methodology. This volume translates clinical insight into lived practice — offering concrete frameworks for identifying misalignment, reclaiming your value architecture, and building a life that does not cost you your integrity to maintain.
Common Questions
What to Know
Begin the Work
The first step is always the hardest.
Whether you're seeking counseling, coaching, or simply exploring whether this work is right for you, reach out. Every transformation begins with a single, honest conversation.
hello@alphaprimecounseling.com
Boise, Idaho, by appointment
Fees
Private-pay. Session rates are discussed on your free 15-minute discovery call.
You have the right to receive a Good Faith Estimate of expected charges if you are uninsured or not using insurance. Ask for one before your first appointment.
If this is an emergency, call 911, or call or text 988 (Suicide & Crisis Lifeline).
Please do not include health or clinical details in this form. It is not a secure channel for clinical information. If this is an emergency, call 911, or call or text 988 (Suicide & Crisis Lifeline).